The Twitter DataBook
The Twitter DataBook:
Numbers behind the micro-blogging service, who uses it, how & for what
Publ. November 2009
19 pages 34 charts & tables (view list)
Twitter is among the most talked-about social media sites on the Web. It sits at the center of a never-ending, free-form "conversation" among more than 58 million users worldwide.
Almost one-half of Twitter users have recommended a product in the course of this conversation and a specific brand or product is mentioned in as many as one-in-five posts or "tweets."
More Fortune 100 companies have a presence on Twitter than Facebook. Almost one-in-ten small and medium-sized businesses are on Twitter. Companies like Dell Computer have used it to generate millions in sales, Comcast has used it to improve customer support and Ford has used it to enhance its brand and improve its communication with consumers.
The Twitter DataBook pulls together numbers from a variety of authoritative sources to provide an overview of this unique service along with insights into questions such as:
- How big is Twitter, how do its users access the service and how frequently do they use it?
- Who uses Twitter, where do they come from and what are their demographics?
- Why do people use Twitter and what do they post about?
- How many brands/companies use Twitter and what are they using it for?
- What do users and advertisers think about using Twitter for marketing; why and how do users interact with brands/companies via Twitter?
Read the complete report online for free
OR
Order your own copy in a nicely formatted PDF and download it immediately; pick your own price (whatever you think is fair with a $1.00 minimum)
and, 100% satisfaction guaranteed or receive a full refund!
