The Social Media Marketing DataBook
The Social Media Marketing DataBook:
Numbers behind the budgets, strategies & tactics for an emerging channel
Publ. November 2009
31 pages 52 charts & tables (view list)
Read a free excerpt here
Social media has exploded on to the Web with sites like Facebook and Twitter attracting millions of new users during the last twelve months. Three of the ten largest websites in the U.S. today are social: Facebook, MySpace and Wikipedia. Visitor traffic to Twitter has grown from 3 million to 23 million and Facebook recently topped 300 million registered users.
Social media is increasingly an area where brands and marketers must participate...because it's where most Internet users now spend a substantial amount of their time online. It's where existing customers are talking about companies and where prospective customers are listening.
The Social Media Marketing DataBook pulls together numbers from a variety of authoritative sources to provide an overview of how companies are using social media, the tactics they're employing and insights into what social media users think about the participation of brands.
The Social Media Marketing DataBook will provide insights into questions such as:
- What are the attitudes of users about companies/brands participating in social media and how do users prefer to interact with them
- How widespread is the use of social media by companies and brands
- How are companies integrating social media into their business and what are they using it for
- How much are companies investing in social media and how is it expected to change in 2010 and beyond
- What social media tactics are companies using and which ones are most effective
- How do companies measure their social media initiatives and which metrics do they track
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