DAN ZARRELLA.COM — Continuing my series of Facebook sharing data (if you’re curious about my methodology, read the first post), I looked at articles that had the word "video" in their titles. It turns out that those stories that indicated they contained videos were shared more than the average story on Facebook, while they were actually shared less than the average story on Twitter...

ADVERTISING AGE — While the so-called "Twitter effect" and its impact on a movie's box office remains enigmatic at best for most studios, Lionsgate is hoping its latest social-media marketing milestone will put them one step closer to a solution. Lionsgate will become the first advertiser to sync up its sponsored brand pages on YouTube, Facebook and MySpace under one platform to promote its upcoming comic-book movie "Kick-Ass," out April 16. The "Kick-Ass" promotion, courtesy of Silicon Valley startup ThisMoment, lets Lionsgate integrate user comments, video streams and Twitter conversations (via a branded hashtag) under one platform...

SYSOMOS BLOG — There is little doubt that the consumption of online videos is red-hot. Reports from comScore and Nielsen suggest that 33.2 billion online videos were viewed during in December 2009, and the average U.S. Internet user watched more than 190 minutes of video. We wanted to learn more about how YouTube videos are being used. In this report, we focus on YouTube video engagement and, in particular, we aim to understand how the blogosphere embeds and provides links to different videos...

HUBSPOT INBOUND INTERNET MARKETING BLOG — Forrester Research has shown that you're 53 times more likely to get on the first page of Google's search results if you have video on your page. But it seems so daunting, right? It shouldn't be. Gone are the days when you have to spend $10,000+ on a video by acquiring a crew, hiring a director, booking a studio, etc. Creating online video doesn't have to be hard, nor does it have to look amateurish. If you follow these few basic steps, you can -- quickly and easily -- create a video yourself that shines...

FRESHNETWORKS BLOG — A useful survey from global PR firm Burson-Marsteller this week looks at the ways in which the Global Fortune 100 companies are using social media. The tools they are using and how they are developing a social media strategy. The survey looked at 100 firms in the US, Europe, Asia-Pacific and Latin America and examined how these firms are using social media. The summary presentation is below, and is Required Reading here at FreshNetworks this week, and the full report can be downloaded here. The survey highlights the ways in which these firms are using social media and is also insightful in terms of the tools and platforms (Twitter, Facebook, YouTube or a corporate blog) they are using...