PR 2.0 — Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the illusion of invincibility. Everything we thought we knew and valued is now in dire need of reassessment. We are entering into a time when we are affected by voiced sentiment in the public spotlight and backchannels of the social Web. What we hear, see and observe can and should touch us...

BRANDSAVANT — Many of the leading social media monitoring suites come with some form of sentiment analysis technology, and this technology is used for a number of applications to track buzz, or measure crisis management, or the gauge the efficacy of a campaign. I’ve hinted here in the past that I remain unsure about what to do with sentiment analysis, which has of course prompted a number of folks in the space to drop by and comment, for which I am grateful. I do, however, want to elaborate on my "discomfort" about automated sentiment analysis here, because it is something to which I’ve given a fair amount of thought, and it deserves an equally fair shake here. One issue, of course, is the open question of what you actually do with sentiment data...

DAVE FLEET.COM — Radian6 has announced a new tool that has the potential to be a paradigm shift in how companies manage their social media monitoring programs. The Radian6 Engagement Console combines two of the best tools out there – Tweetdeck and Radian6 – in an Adobe Air-based desktop tool. In doing so, the console makes radical improvements to the workflow process for Radian6 users. We’ve been test-driving the console in our office for a little while now, and I’ve been very impressed by the utility – and future potential – of this new tool. Some of the key features of the console...

TECHCRUNCH — Brands are engaging in the conversations that are taking place on social media sites now more than ever. But in order to tap into the social conversations that are taking place on the web, brands and agencies need to have a powerful tool to track, measure and engage sites such as Twitter, YouTube, Facebook and others. One of the leaders in the social media tracking space, Radian6, is launching a new Engagement Console to streamline this process. A desktop client built on Adobe AIR, the engagement console lets your both track and engage in the conversation taking place on blogs, videos, forums, boards, Twitter, Flickr, Google Buzz, LinkedIn, Facebook fan pages, public discussion groups, and mainstream news sites...