TECHCRUNCH — App store analytics provider Distimo yesterday published its latest report, once again zooming in on the pricing of mobile applications across a variety of platforms. Consistent with its previous findings, Google’s Android Market has by far the largest share of free applications available compared to other mobile app store, but the gap is also widening. In July 2010, 60% of all applications on Android Market were free of charge, representing an increase of 3% since May 2010 when it was 57%...

IMEDIA CONNECTION — With the growth of mobile consumption, many companies are rushing into app development without fully taking into account the factors required to develop and launch an app successfully. As a result, mobile apps that have failed the submission process or have failed to perform -- in terms how the app functions, number of downloads, ratings received, and, most importantly, meeting the client expectations -- have become a common occurrence. The problem with having your first app flop is that damage to a brand's reputation can take place. Even if you fix your app later, convincing people to download an app that they had previously deleted will be a challenge -- especially with more than 15,000 new apps being approved in Apple's App Store each week. Additionally, recovery of the failed app creates additional costs to your initial investment. So what are some of the most common mistakes made in app development, and how can they be avoided altogether?...

ADVERTISING AGE — If you need another reason -- 53 reasons, actually -- to start taking mobile seriously, take a look at this report from Burson-Marsteller and Proof Integrated Communications (where I am managing director of emerging media) on the state of mobile. It has a title, but I like to call it "be mobile or be dust." Here are the key takeaways:...

MASHABLE — What’s the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass the time at work? With social media. With so many studies highlighting ever-accelerating social media usage rates, the conclusion is obvious -- social media is everywhere. What follows are five of the hottest social media trends right now. Each are influencing our social, online and mobile behaviors in significant ways...