BLUE GLASS BLOG — Ever since Facebook has introduced the new type of pages "Community pages" there has been plenty of talking around them: Facebook has been actively criticized for threatening brands that are building presence in the network. First let’s briefly and clearly define what community page really is. The Facebook Community Page is meant to be the collection of knowledge around some concept, phenomenon or aspect of life. What makes it dangerous for brands is that those aspects of life can be popular brands as well...

SOCIAL MEDIA EXAMINER — We all want to see our Facebook Page skyrocket in numbers. And, there are many tactics for doing so. However, the fact is that numbers don’t necessarily equate to engagement and return on investment. In the short run, an increase from 1,000 to 10,000 fans might look great to your boss or client, but when the fans start dropping off at a rate of 100 or 200 per week, and nobody answers the questions you put on your wall, you may not look like quite the hero anymore. This article will reveal some effective tactics to gain quality Facebook fans and introduce the concept of engaging influencers...

INSIDE FACEBOOK — Facebook launched a Page for media properties yesterday that includes best practices, tools to drive traffic and other insights for promoting news on Facebook. The Page launched earlier this month and currently has more than 1,100 Likes. The media Page joins several other company-run Pages Facebook has launched in the recent past, including the Comedy Page, Politics Page, Global Relief and U.S. Congress Page. In a blog the company announced that it’d conducted an analysis of the 100 top media sites utilizing Facebook’s social plugins and developed a list of best practices...

INSIDE FACEBOOK — Ford used the Facebook Page of its iconic Explorer to reveal the 2011 model to the public. The campaign has been building for awhile -- the company has been posting teaser photos and videos to the Page after it first announced the launch in early June. Scott Monty, Ford’s Multimedia Communications Manager, tells us that launching the totally redesigned Explorer through Facebook was the most effective way to get the word out about the new model, and the numbers from the first day of the launch back that up...