WALL STREET JOURNAL — Facebook Inc. is holding a major developer conference in San Francisco next month. The packed agenda includes technology to better bridge the Web site with the rest of the Internet, people familiar with the matter say. The software is called the Open Graph API, which Facebook said late last year it planned to release during the second quarter of this year. Using the technology, Web sites can adopt elements of the pages business build on Facebook, like a box that allows people to become a "fan" of your site. But Facebook’s plan is far broader than helping people build Web sites...

ALL FACEBOOK — While not the first company to do so, Scion released a new promotion last week that uses Facebook Connect to put you directly into an advertisement. The campaign, which resembles the Doritos advergame and the Prototype game trailer, places you and your friends in a video in which you are the featured D.J. at a local club and you are driving to the event in your new Scion tC RS...

INSIDE FACEBOOK — Turbo Tax, maker of a popular tax preparation software, debuted a Facebook Connect Integration -- Friends Like You -- which creates a web of acquaintances allowing the user to see Facebook friends and others with similar tax issues and their reviews of Turbo Tax. Upon visiting the web site and connecting to Facebook or other social networks, the Friendlyzer creates several concentric rings with the user at the center, friends in the first circle, and "People Like You" in the second...

INSIDE FACEBOOK — Groupon and LivingSocial are trying to make it easier for people to save money by making it easy to share and earn coupons with friends. Although they are not the only companies specializing in coupons or money-saving deals on Facebook or the iTunes app store, both have raised funding in the last couple of months, both are busy expanding to new cities -- and both making good use of social features. Their web sites use Facebook Connect to help people find deals that may interest them by geography, then share these deals on Facebook or other social media...

INSIDE FACEBOOK — Dole Food Company is using its Facebook page to promote a game, giveaway and sweepstakes related to its new line of prepackaged salads and accompanying Dole Salad Guide campaign. The campaign’s aim is to promote better health by eating Dole’s prepackaged salad blends. Those come in a variety of tastes (mild to bold) and textures (tender to crunchy), each measured on a scale of 1 to 5 per Dole’s salad guide on each bag...