INSIDE FACEBOOK — In the face of the launch of iPhone 4 and unrelenting customer dissatisfaction AT&T has set aside resources to focus more on its customers on social media. This discontent is registered by an average of at least 10,000 mentions of AT&T on social sites each day, the company told AdAge this week -- if not more -- so the company is responding by ramping up its social media customer service resources. AT&T is now set to advertise its "social media customer care" on monthly bills and web sites to get more customers to take their service problems to social media outlets. Here’s a closer look at what the company has been doing to date on Facebook -- but first, a little background...

INSIDE FACEBOOK — There’s no shortage of big initiatives going on at Facebook these days. We sat down with Facebook CEO Mark Zuckerberg this week to talk about the state and future of Facebook and its surrounding ecosystem. Zuckerberg shared his thoughts on recent changes to the Facebook Platform, competitive dynamics he desires amongst developers, the surprising growth of the social games business on Facebook overall, his vision for Facebook Credits, market perceptions of Facebook’s revenue streams and overall revenue numbers, what the company learned from its period of serious interest in Twitter, and Facebook’s company culture around money...

ALL FACEBOOK — Leveraging Facebook’s current API features, TripAdvisor has released a new service which enables Facebook users to ask their friends questions about specific cities. The product, which resembles other Facebook-owned widgets, is a simple location-focused Q&A service. While Facebook is working on their own questions product, this service operates within the context of the TripAdvisor site, which currently has over 45 million monthly users. When I first received the release for this I was somewhat surprised by the similarities in design of this product in comparison to some of Facebook’s own social plugins, more specifically, the live stream product...

ADVERTISING AGE — After logging thousands of hours of my life updating my status, liking posts, becoming a fan of countless brands and commenting on friends' walls, I've come to the conclusion that we must seek alternatives to our Facebook addiction. I'll even go so far as to suggest Facebook in its current iteration deserves to be abandoned. Extreme thinking? Is this unwarranted and offensive? Possibly, but please hear out my rationale before you pass judgment...

ALL FACEBOOK — With over 400 million active users, Facebook has become a prime spot for brands to advertise and promote themselves. Over 1.4 million local businesses have a presence on Facebook, reaching out to consumers through pages, events and applications. Diesel Spain is taking social marketing to the next level, taking Facebook off the Web and putting it in their dressing rooms...