EMARKETER — Social gaming revenues, which barely existed in 2008, have seen steep growth. Rising from just $76 million worldwide that year to $639 million in 2009, revenues are expected to climb to $826 million this year, according to Screen Digest. This year’s 29% growth rate will slow to about 24% in 2011, and growth will continue steadily in the double-digits through 2014 as the market matures...

COMSCORE — comScore, Inc., a leader in measuring the digital world, today released a global report on women’s online usage titled, "Women on the Web: How Women are Shaping the Internet," which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men...

E-CONSULTANCY.COM — According to Forrester Research, a service is only as powerful as its reach. And considering that only 4% of U.S. online adults have used location-based mobile apps, marketers should keep away. Even if these services were approaching their adoption limits, that would be bad advice. As it stands, location-based services are just getting started. And smart marketers are getting in now. According to Forrester...

THE SOCIAL TIMES — If you tweet, ask yourself: Would I pay for this service if it started charging? Those polled in the Center for the Digital Future’s annual report on the impact of the internet on Americans answered a resounding "no" – all of them. Not a single person who said they used Twitter responded in the affirmative to the question of whether they would pay for the privilege to tweet. Nearly half – 49 percent – of those polled said they used Twitter...

MEDIAPOST — Brand marketers still lack the skills and the knowledge to effectively tap Twitter to have a meaningful conversation with consumers. The site remains an important tool for listening to consumers and becoming more familiar with their needs, but a striking difference on how the two use Twitter and the limited conversations create a wedge in the conversation, according to research released Tuesday from digital marketing firm 360i. People -- not companies -- continue to tweet, according to the six-month study from 360i. More than 90% of tweets come from consumers, and marketers only authorize 8%. Only 12% of consumer tweets mention a brand...