THE SOCIAL TIMES — One of the things that differentiate YouTube from other forms of visual entertainment, like television and film, is the fact that the platform closes the gap between viewers and content creators by opening up channels of communication. Communicating with your viewers not only leads to a much more personal viewing experience, but also gives you the opportunity to listen to viewer feedback and improve your content accordingly. However, a lot of YouTubers aren’t taking advantage of the perks of the platform and communicating with their viewers...

CLICKZ — The Ford Fiesta Movement, a social media campaign launched last year to promote Ford's newest subcompact model, is being extended with a video series that shows YouTube celebrities interacting with the Fiesta in creative ways to show off the car's features. Eight new videos began playing last week at FordVehicles.com, a YouTube page and a series of sites and blogs. The videos were created by Team Detroit and seeded by the Feed Company...

READWRITEWEB — These days, it's no longer enough to have an inviting storefront and amazing products on your shelves, whether physical or digital. Fueled by social media, with which even the search engines scrambling to keep up, the Web is now happening in real time. How can a small company stay competitive? One critical component of the answer to that question is something that most businesses have never had to consider doing in the past: Become a publisher. Having somebody design and build your website is only half the battle. That site needs regularly-updated content and the easiest way to make that happen is with a blog...

HUBSPOT INBOUND INTERNET MARKETING BLOG — Does this sound familiar? You’ve read the books, blogs like this one and attended the webinars/conferences. You get it. Online content is important. You understand we are entering a huge shift in marketing and promotion going from product pushers to trusted resources and that drive, creativity and passion count more than a big budget, especially with all the amazing tools available online. Trusted resources like you create valuable, interesting, educational and/or entertaining content. This might be in the form of a blog, web show, online magazine, webinar series, ebook and the list goes on. So, you decide to hop on the content train for your business either by creating or curating the best content in your niche. But it isn’t spreading. Nobody is commenting. Nothing is really happening...

IMEDIA CONNECTION — Has social media killed the corporate website? Probably not, but it has certainly changed the way marketers should approach their online hubs. The increased need for regular engagement and a value exchange between marketers and their customers has granted new importance to company blogs, which today serve as living, breathing reflections of a brand's mission, objectives, and overall character. Below are some strategies we utilize at digital marketing agency 360i in order to keep our audience of clients and digital marketing enthusiasts engaged and informed via our Digital Connections blog...