EXPERIENCE MATTERS — I always find myself under the spell of the charismatic, in real life and online. The power of charisma shines through in a person’s online activity, making them, quite simply, really likeable. They listen, are positive and authentic and as a community manager, I actively try to eke out any ounce of my charisma that I have naturally as well as trying to learn from the insanely likeable. The effect of charisma became glaringly clear after I read an article published by Psychology Today that detailed and quantified its impact on business communication...

ZDNET — One of the biggest challenges of social media managers who oversee large consumer or enterprise brands is content manageability. It seems as if a new social network is born every day, and only a few days after it’s introduced to the world a multitude of people push to figure out how businesses can benefit. With many companies taking the be everywhere for everyone approach to social networking, trying to keep it all in sync is a major feat. Calling it lack of manageability might be too simple of a way to put it. Some of the intricate challenges are...

NEXT GEN MARKET RESEARCH — For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording. Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below which came out of the group discussion...

ALL FACEBOOK — While Facebook already provides a page insights tool for Page administrators to track traffic to their page, there is still a lot of information which is unknown. So how can administrators determine how well their landing tab is performing? There are a number of techniques to monitor your Facebook Page traffic, four of which are described in this article...

TECHCRUNCH — Two years ago customer support startup Get Satisfaction turned its ear to Twitter to help its clients monitor Twitter for mentions of brands. Get Satisfaction makes a network of customer support forums where customers can post their own questions, ideas, problems, or conversations about a product. Companies can also claim their board and put their own employees on to moderate the boards. Tapping into the conversations taking place Twitter and other social media sites is now integral to brands and customer support, as we’ve recently seen with Southwest Airlines. Get Satisfaction is extending its social media coverage today by rolling out the ability to add a support tab to Facebook Fan pages...