SOCIAL MEDIA EXAMINER — We all want to see our Facebook Page skyrocket in numbers. And, there are many tactics for doing so. However, the fact is that numbers don’t necessarily equate to engagement and return on investment. In the short run, an increase from 1,000 to 10,000 fans might look great to your boss or client, but when the fans start dropping off at a rate of 100 or 200 per week, and nobody answers the questions you put on your wall, you may not look like quite the hero anymore. This article will reveal some effective tactics to gain quality Facebook fans and introduce the concept of engaging influencers...

INSIDE FACEBOOK — Facebook launched a Page for media properties yesterday that includes best practices, tools to drive traffic and other insights for promoting news on Facebook. The Page launched earlier this month and currently has more than 1,100 Likes. The media Page joins several other company-run Pages Facebook has launched in the recent past, including the Comedy Page, Politics Page, Global Relief and U.S. Congress Page. In a blog the company announced that it’d conducted an analysis of the 100 top media sites utilizing Facebook’s social plugins and developed a list of best practices...

E-CONSULTANCY.COM — Mel Carson is well known across the digital industry as Microsoft Advertising’s Community Manager, although he also takes on dozens of related responsibilities. Following his five-year tenancy with the technology giant, Econsultancy caught up with him to discuss the ins and outs of successfully setting up and running an online community, the real costs involved and the resources needed...

BLAISE GRIMES-VIORT — There’s a general consensus nowadays that pro-actively moderating your community space is either tantamount to limiting free speech, a waste of valuable resource or legally unwise. Having worked in organisations that advocated reactive moderation as opposed to some form of pro-active monitoring of their community content, there are definitely situations in which it is the most suitable form of moderation. Maybe your legal position is safer with a hands off approach, or your community has a strong enough culture to enforce your rules of use themselves. When it comes to Facebook however, you are not provided with tools with which your community can report issues to you directly...