VANKSEN|CULTURE BUZZ — Jaimee Clements, online production manager of eBusiness and AAA, gave a quick and candid half-hour talk on social media implementation. What she said is a primer for good execution; here it is. Tips for If You Haven't Dived In Yet...

VANKSEN | CULTURE BUZZ — 2009 was a year riddled with economic crisis, the phenomenal success of Twitter and Facebook, and disillusionment over a panoply of existing economic models. Now it’s time to pause and reflect on what bounties, pitfalls and trends 2010 will bring. The following is a kind of summary for the year to come, a compilation based on market changes and insights, we at agency Vanksen (offices in Paris, Luxembourg, Geneva and New York) came across over the course of ’09, taking into account executions we managed for major brands that entrusted us with their business, and exchanges made amidst the 70-plus conferences and seminars at which we’ve spoken around the world...

VANKSEN|CULTURE BUZZ — "The Art of Community" book, a guide to proactive and productive community creation is now available for free download. This book brings together the best practices and experiences on communities, intelligently complemented by stories and anecdotes...

VANKSEN|CULTURE BUZZ — For two years (already!), we have had the pleasure of discussing the multitudes of mobile applications generated across the world. This niche has considerably developed and has become an almost limitless domain. According to a study of 1000 users conducted by AdMob, an advertising firm used primarily by mobile web site creators, 2.4 billion dollars a year are racked in by iPhone applications alone! In comparison, Google’s Android platform represents 60 million dollars annually. However, this part of the market should promptly grow with the arrival of the Motorola integrating the Android platform...