The Viral Garden
Senior Marketing Execs See Their Companies Moving To Social Media In 2010
THE VIRAL GARDEN — MENG has just released the results of its third annual Marketing Trends study (which you can view here), and the results showed that senior-level marketers and execs are getting very serious about social media. First, some background on MENG and the respondents to this study. All MENG members must have attained a level of VP or higher prior to joining, and must have a salary of at least $160K. So these findings are coming from people that are in a position to shape the marketing initiatives in their companies. Now, for the key social media findings, which come from roughly 1,800 MENG members...
The Best Way To Connect Via Social Media That You Aren't Using Is...
THE VIRAL GARDEN — Twitter chats. I am a huge proponent of Twitter chats, because they make it incredibly easy to find and connect with smart people, and have them discover you. There are now well over 100 regularly-scheduled chats on Twitter (most of them are weekly), and the topics are varied from social media to dog lovers to stay at home moms. So there should be at least 1 or 2 that appeal to almost everyone. Why are Twitter chats so important? Here's 5 reasons...
Kevin Smith vs Southwest: Did Anyone Win?
THE VIRAL GARDEN — If you are like me, you missed the latest Twitter soap opera over the weekend, this one between Kevin Smith and Southwest Airlines. I've gone back and read blog posts and tweets from both parties, and from what I can tell, Smith was on standby for a SW flight earlier than his scheduled one. SW let him board that plane, then asked him to leave, citing that he was causing discomfort to the passengers around him, or that as he claims, he was 'too fat to fly'. Now, as usually is the case with a social media firestorm, what actually happened isn't nearly as significant as how the involved parties RESPOND to what actually happened...
Case Study: How MarketingProfs Uses Twitter (Q&A)
THE VIRAL GARDEN — Over on MackCollier.com this week we've had a fabulous discussion about what happens if your company has 1 person that's handling your social media strategy, and then they leave. In the post, I referenced how MarketingProfs does a great job leveraging Twitter to connect with its users. And then I got to thinking that other companies could definitely learn from what MP is doing with Twitter. So I fired off an email to Ann Handle, Chief Content Officer at MarketingProfs (and all-round superheroine in the true 70s SuperFriends sense of the word), and she quickly agreed to share with us the following interview...
Social Media Mavens - An Interview With Patagonia's Kasey Kersnowski
THE VIRAL GARDEN — If you're reading this post, then you probably know that I'm a big fan of Patagonia's The Cleanest Line, and often use it as an example of a great company blog in my social media posts and presentations. So when Kasey Kersnowski, Patagonia.com and The Cleanest Line's managing editor emailed me to thank me for covering his blog, I had to ask him for an interview (BTW notice Kasey was smart enough to be monitoring for brand mentions, and reached out to me because I was blogging about his company). Kasey graciously accepted, and here he gives us a 'behind the scenes' look at what goes into crafting one of the best company blogs on the internet...
