The Super Bowl has come and gone, but the online interactions around the brands that paid up to $3 million for each :30 ad spot is still going strong… well, for some brands. Many advertisers this year stated that their main goal was to convert TV viewers into online users engaged with their brand. Here at Networked Insights, we wanted to see how well each brand succeeded in doing that, and used our ability to measure the social to calculate the “Social ROI” that each brand saw from their Super Bowl ad spend, and determine the winners and losers...

As you may know by now, Networked Insights measures the social. Well, so far we’ve talked the talk, but now we’re walking the walk. Today we are proud to release our first Measuring the Social report. The first installment focuses on network television ratings based on social interactions (download the full report here). What is measuring the social? Today, social media measurement only analyzes about 15% of people who actually contribute content online. Rubicon Consulting puts this number even lower, at 10%. No matter the number, the reality is that the vast majority of people are interacting online in other equally important ways, and to truly understand the social, these actions need to be taken into account too...