DIGITAL INFLUENCE BLOG — You’ve successfully passed through "phase 1" of your company’s social media evolution where just a few expert voices represented your brand online. Now you are handing over the keys to a larger, more representative group of speakers. How can you make sure that this proliferation increases, not fragments, your impact online? How do you prevent someone going off the reservation? Through guardrails, governance, and training (oh my!). Here’s a checklist from basic fundamental to advanced degree...

DIGITAL INFLUENCE BLOG — The Ad Council and Google DC recently held its latest Seminar Series briefing, Online Contests: A New Way to Raise Awareness and Engage Audiences! The content was pretty 101 for anyone who’s been a Facebook Page administrator but several panelists and attendees offered great tips for video contests I’ve compiled them below with attribution...

DIGITAL INFLUENCE BLOG — People are broadcasting their whereabouts thru a variety of location-based platforms. With the emergence of any new consumer behavior brands quickly follow and seek news ways to engage. We are seeing brands and media companies tagging locations within Foursquare and serving up nuggets of information for their followers. If you are thinking about integrating location-based interactions into a customer engagement strategy here are three options for getting started...

DIGITAL INFLUENCE BLOG — This past week, Ogilvy PR of Washington DC had the treat of hosting a discussion with DC-based Facebook representatives Adam Connor and Andrew Noyes. Among the topics discussed was the new Facebook community page feature, which Ogilvy blogged about in April. For those unfamiliar, a Facebook community page is a separate page that groups users around a common interest. Users opt into the page automatically when they list the interest on their profile...

DIGITAL INFLUENCE BLOG — Nate Ralph of Wired was on to something when he wrote in a 2008 article, "...there’s a largely untapped market that enjoys having fun, but can’t be bothered with system requirements or even plugging something into their TV." With Zynga, creator of FarmVille, recently valued at $4 billion dollars and established game companies such as Electronic Arts jumping on board, games are becoming a legitimate interactive social channel for the masses. Why Would Your Brand Consider Partnering With A Social Game?...