Next Gen Market Research
Shhhhh! 10 Social Media Secrets For Marketing To Women
NEXT GEN MARKET RESEARCH — For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording. Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below which came out of the group discussion...
Facebook Only Social Network That Matters Among College Students
NEXT GEN MARKET RESEARCH — In the press release below, we decided to focus on just one of the many areas in the study, social networks. In early 2007 our study was the first to report Facebook overtaking MySpace in popularity among this group. There’s been a lot of talk in the media lately on whether or not Facebook is still cool among this age group. Facebook after all started out among college students, and now their parents and grand parents are also on the network. For this reason many have hypothesized that the network is no longer “cool” among their core audience...
Monetising Social Media
NEXT GEN MARKET RESEARCH — There are different options of recruiting samples and each Social Network Site (SNS) represents different key demographics, ie Facebook for US 18-24 year olds, MySpace for specific key markets (Music), and LinkedIn for SVPs of Human Resources from Fortune 500 companies. Some networks are exploring selling sample directly to researchers, although banner ads and pop-ups are the most common way to source sample. On networks such as Facebook, purchasing traffic directly from application/widget developers is also possible (PeanutLabs was early in leveraging this opportunity). Others, including Anderson Analytics, have developed their own proprietary applications/widgets to survey or recruit sample...
Social Network Penetration By Age And Gender
NEXT GEN MARKET RESEARCH — Some of you found yesterdays chart showing social networks by age useful and asked me about gender. For those who haven’t had the chance to segment your own customers by social media and social network use yet the charts below may be somewhat useful...
Social Media Strategy - Should Marketers Ignore Twitter?
NEXT GEN MARKET RESEARCH — Are you working on a Social Media Strategy/Social Network Strategy for your company and wondering where to focus your resources? If so, looking at use of social network by age may be a good place to begin (see chart below)...
