MarketingSherpa
New Chart: How Effective Is Social Media In Achieving Target Business Objectives?
MARKETINGSHERPA — Summary: We wanted to find out the effectiveness of social media in terms of achieving various target business objectives, such as increasing brand or product awareness and increasing sales revenue. See the responses we received from more than 2,000 marketers in this week’s chart...
Rating the Effectiveness of Social Media in Terms of Objectives Achieved
New Chart: How Are Organizations Performing Social Media Practices?
MARKETINGSHERPA — We wanted to learn more about the processes organizations use to execute common social media practices, including monitoring activity, defining plan objectives and strategy, and executing across various platforms. Here’s what we learned...
How Organizations Perform Social Marketing Practices
New Chart: How Much Of The Online Budget Is Social Media Getting?
MARKETINGSHERPA — Summary: We wanted to know how organizations allocated their online marketing budgets for each of the following tactics, including personnel, media and other direct costs. This is what we learned...
Social Media's Share of the Online Marketing Budget
What’s Motivating The Social Relationship Between Consumers And Companies?
MARKETINGSHERPA — Summary: Working with Survey Sampling to access a nationally representative sample of consumers, this year’s Popular Media Study explores social media usage, and how it may affect the relationship people have with commercial interests...
Chart title: Why Consumers Friend or Follow Companies
New Chart: Perceptions About Social Media Are Changing
MARKETINGSHERPA — SUMMARY: Social media is gaining respect at a critical time – when budgets are being formulated. And this attitude adjustment is having a major effect on marketing spending...
How Social Media is Perceived at Budget Time
