MARKETING PILGRIM — Lots of cool Twitter statistics coming out of Barracuda Networks new study (pdf). Where do I start? 21% of Twitter users are actually using the service–meaning that have at least 10 followers, follow at least 10 people, and have tweeted at least 10 times. 74% of Twitter users have less than 10 followers! However, that number is improving with a 30% increase in the number of users with 10+ followers (since June 2009)...

MARKETING PILGRIM — According to a new study being published this week by Unica, European marketers trail their American cousins, when it comes to the adoption of social media marketing. While, 58% of marketers in North America are already engaged in social media marketing, only 34% of Europeans can say the same. That’s likely to change in the next 12 months...

MARKETING PILGRIM — The Value of Social Media Report has been released by Econsultancy and the Online Marketing Summit. I was offered a sneak peek at the study and provided my analysis for the report. It’s definitely worth the investment, and as a taster, here’s my analysis: What struck me the most is that 61% of companies feel their measurement of the return on investment (ROI) from social media is either poor, or very poor. It could well be that these companies are looking for ROI in the wrong places...

MARKETING PILGRIM — Everyone in the world of marketing whether you are online or offline (or hopefully the right combination of the two) wants to better define social media and its uses. Different sectors or verticals see how the various social media tools impact their particular type of business and no two seem to act alike. Much of that has to do with having too little real data to draw firm conclusions from and the learning curve that is occurring on the customer side of this equation. One sector that is well suited for the social media game is the retail industry. If you are a retail outlet of any kind, high end or low end or all stops in between, social media has proven its worth more quickly than say the B to B space. A study released by ForeSee Results helps to show this and it also shows that the social media outlet, or tool, that is showing the greatest promise is Facebook...

MARKETING PILGRIM — Every couple of months, we can reliably count on a big brand to help us learn a lesson about online reputation management. Today, we give thanks to P&G for today’s lesson: The conversation starts when your customers say so, not you! As AdAge reports, P&G has launched what it considers to be the most significant improvement in its Pampers line of diapers, in 25 years. Unfortunately, the company decided to start shipping the new diapers in old packaging, without explaining the benefits of the new pooper-protector...