MARK EVANS TECH — Social media is not a silver bullet or panacea that will magically provide the answers to all of your personal or business needs. Rather, social media can be a valuable and interesting way to augment, enhance and jump-start your communications, marketing and sales efforts. By effectively using some of the tools (blogs, Twitter, Facebook, etc.), social media can bolster your strategic and tactical arsenal. In response to B.L. Ochman’s post in AdAge about the 10 things social media can’t do, here’s a quick summary of nine things that social media can do...

MARK EVANS TECH — As social media becomes an increasingly important part of how companies do communications, marketing and sales, one of the key positions is community and social media managers – people who monitor the social media landscape, and engage in conversations with customers, partners, investors, suppliers and employees. From the outside looking in, being a community manager looks like a glamorous position because you’re in the middle of the action – and getting paid to use social media tools all day long. But the reality is that being a community manager is a lot of work that involves a lot of unglamorous blocking and tackling...