MARCOM PROFESSIONAL — OK, so the title of this post grabbed your attention. Regular readers will know that we ran the first Influence Scorecard workshop in New York last week, and I took the action to diagrammatically represent the journey we've embarked on. And here it is. And you can track its progress, indeed join our team, at http://influencescorecard.wikispaces.com...

MARCOM PROFESSIONAL — The econsultancy Social Media and Online PR Report, sponsored by bigmouthmedia, published today, is the most exhaustive review of the industry undertaken in 2009. I received an early copy and contributed to the commentary. The 70-page report lifts the lid on client-side and agency digital programmes. It tells a story of an industry experimenting with social media programmes (typically with no dedicated budget or a small budget) and grappling with the issues of engagement, monitoring and measurement. The report is a must-read for anyone in the PR industry who aspires to remain in the PR industry. Here are some highlights...