INTERNET RETAILER — Overstock.com Inc. next week will unveil a fully transactional iPhone app designed to reach out to the ever-increasing number of iPhone users coming to its e-commerce site. The app expands the e-retailer’s mobile channel, which includes an 18-month-old m-commerce site, Mobile.Overstock.com, and a text messaging program...

INTERNET RETAILER — Getting positively social is delivering a serious payoff for SuperShoes.com, an online shoe store opened by Vision Retailing Inc. in January 2008. The retailer turned to social marketing because the new site initially struggled to attract consumers. “On some days we weren’t getting anywhere enough views on a product page,” says Vision Retailing vice president and general manager Frank Malsbenden. To fix the site’s suffering business performance and drive traffic, Vision Retailing, an Andover, MA-based web retailer which also operates Shoeline.com and AddingtonFalls.com, added several social marketing features, including more than 400 product videos that visitors can watch and rate...

Retailers are wondering how they can profit from the explosive growth of online social networks, as are the social networks themselves. Some early learnings are emerging from this fast-changing arena...

As part of a 2009 expansion strategy, Kaboodle has named Erika Lenkert vice president of content. The appointment comes as the social shopping site adds five new channels to its content mix: beauty, fashion, home, gadgets and community...