eMarketer
The Thin Line Between Liking A Brand And Liking Its Social Marketing
EMARKETER — Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news or show their friends which products they support. ExactTarget’s "Subscribers, Fans and Followers" report found Facebook users who "like" brands are even more likely to place importance on showing off their brand choices to friends than brand followers on Twitter or subscribers to opt-in marketing emails...
Social Networking Doubles Among Boomers And Seniors
EMARKETER — Older web users are flocking to social networks, according to a May 2010 Pew Internet & American Life Project survey. Usage among internet users ages 50 and older nearly doubled during the past year, from 22% to 42%. More specifically, 47% of 50-to-64-year-old internet users and 26% of seniors ages 65 and up indicate that they now use these sites, with Facebook and LinkedIn being the main beneficiaries of the more mature traffic...
Men Get Social Too
EMARKETER — Females are known for being communicators, and their social media usage is legendary among marketers, many of whom focus on targeting women on social sites. But men also care about staying in touch, and do so in much the same way. According to a survey conducted by Ipsos OTX for Askmen.com, Facebook was barely edged out by text messaging as the top way for men to stay in touch with their friends...
Nearly Three-Quarters Of Marketers Have Social Strategy
EMARKETER — Social media is becoming an even more integral part of the marketing landscape. According to a June 2010 survey by King Fish Media, HubSpot and Junta42, 72% of US companies said they had a social media strategy. The three companies surveyed 457 US marketers and managers; 52% of respondents were in the publishing, media, advertising and marketing industries...
Why The Future Of Social Marketing Is Global
EMARKETER — eMarketer forecasts that worldwide social network ad spending will rise 31% this year, to $3.3 billion. Next year, spending is expected to increase an additional 29%, to nearly $4.3 billion. The US accounts for just over half of that total. But in 2011, as outlined in my new report, "Worldwide Social Network Ad Spending: A Rising Tide," US dominance will start to wane and international social network ad spending will increase more rapidly. There are several reasons why this is the case...
