CLICKZ — Following the footsteps of analytics firms, e-mail companies have begun offering products to help marketers manage and track social media campaigns. This week, Responsys joined StrongMail and others in unveiling tools for coordinating things like e-mail, Facebook, Twitter, and mobile campaign management and reporting. The connection across these channels: CRM and direct marketing...

CLICKZ — It's already time for the prom at Men's Wearhouse, and the formal wear brand is going to the dance with social media for the second straight year. The Houston-based company utilized a social media platform in 2009 that let high schoolers sign up for a referral program dubbed "Prom Reps," while earning a free tuxedo rental if they recruited 10 friends to rent one. And for these next few months as proms occur during varying parts of spring, said Matt Schow, VP of online marketing and e-commerce, the boys and girls signing up for the program will have more online and social features at their disposal. (Girls are encouraged to participate and can either accept a $100 Visa gift card or give the free tuxedo to a friend)...

CLICKZ — Seventy-eight percent of Fortune 1000 companies are not employing social media sites to market to Latinos, according to survey results released yesterday by Hispanics-focused agency Orci. Hector Orci, co-founder of the Los Angeles-based firm, said some advertisers "are leaving money on the table" while stating that 80 percent of Hispanics use social sites and collectively total $1 trillion in buying power. Orci pointed to the Spanish-language capabilities of Facebook, Twitter, and MySpace as potential messaging opportunities gone amiss...

CLICKZ — Suzuki kicked off the digital components to its campaign for the 2010 Kizashi model yesterday, including a Facebook video game. It marks the carmaker's first attempt at Facebook games, as its sees the social media play as a branding opportunity while looking to increase the company's 10,200 "fans." The object of the animated game is for players to dodge snowball-throwing snowmen, lightning bolts, and pot holes as they make their way "home" in a Kizashi. The exit window of the game lists the player's final time and lets users challenge their Facebook "friends" to compete against their scores...

CLICKZ — LifeStreet Media, a social media ad network, announced last week that it will acquire its chief competitor, SocialCash. Both LifeStreet, which is based in San Carlos, Calif., and SocialCash, based in San Francisco, operate ad networks that serve ads almost exclusively to Facebook apps. LifeStreet launched its network in late 2008 and achieved a run rate of more than $40 million by the end of 2009, and claims an audience of more than 100 million globally, according to CEO Mitchell Weisman...