BUILDING43 — There’s a whole industry developing around Facebook near the social networking company’s headquarters in Palo Alto, Calif., and one of the leaders is Wildfire Interactive, Inc. The privately held technology company’s software makes it easier for businesses to create and tailor their own sweepstakes or other interactive promotions in social media networks, including Facebook...

BUILDING43 — It’s not clear that company blogs are a good idea, despite arguments for social media generally. I’ll give you the bad news first, dispelling some common myths about what corporate blogs can achieve, but then I’ll show you how a corporate blog can significantly increase revenue, even without 10,000 RSS subscribers. If you follow this kind of thing, you’re already familiar with the Oct ‘08 Forrester poll that measured how much people trust various types of media...

BUILDING43 — Tony Hawk, a legendary skateboarder who recently became the first person to skate the halls of the White House, talked to building43 about how he uses new technology. Hawk’s background made him a good fit for a panel discussion called "Twitter and celebrity: A match made in heaven?" at the recent 140 | The Twitter Conference LA in Los Angeles, Calif. Hawk’s panel was the concluding session of the first day of the conference organized by The Parnassus Group in Los Angeles, Calif. The two-day conference with two dozen panel discussions brought together the worlds of business and celebrity to focus on getting the most out of the real-time Web and the how-tos of Twitter and its business development tools. Hawk uses Twitter to let his fans know what he’s doing, he says in this interview, but also to do some good for the world...