MASHABLE — Popular event ticketing site Eventbrite used its in-house social analytics tools to study the effects Facebook shares, tweets and other social sharing behaviors have on ticket purchases. Looking at data from the past 12 weeks in aggregate, Eventbrite found that each social media share equates to $1.78 in ticket sales, with Facebook shares proving to be the most lucrative. As such, Eventbrite believes social commerce -- or transactions driven through sharing on social platforms -- to be the next big trend in online commerce...

MARKETING PILGRIM — Weber Shandwick is one of my favorite PR firms because Dr. Leslie Gaines-Ross–its Chief Reputation Strategist–is a kindred spirit, when it comes to reputation management. In particular, she’s fascinated by the role of the CEO in a company’s reputation management efforts and her latest report, Socializing Your CEO, does a great job of analyzing the social media habits of CEOs of the world’s largest 50 companies. What did Web Shandwick learn about the top CEOs of the world?...

TECHCRUNCH — The spotlight -- or maybe the flood light -- shines on bad customer service online. Companies should worry about public complaints and reports of their brand failures more than ever, suggests a new report from RightNow and Harris Interactive. Contrarily, they stand to make more money if they can deliver a superior experience, the report says. The Customer Experience Impact 2010 report reveals that 82% of consumers in the U.S. said they’ve stopped doing business with a company due to a poor customer service experience. Of these, 73% cited rude staff as the primary pain point, and 55% said a company’s failure to resolve their problems in a timely manner drove them away...

EMARKETER — The first edition of "TalkTrack Great Britain," commissioned by Starcom MediaVest Group (SMG), News International and ESPN from Keller Fay Group, was the UK pilot of a study carried out in the US since 2006. TalkTrack surveys aim to discover how much consumers are influenced by word-of-mouth discussions about brands. Keller Fay analyzed 14,000 brand conversations by 2,500 adults during two weeks in May 2010. Subjects recorded details of their talk about brands, such as when and how these discussions took place, which media were mentioned, and what the prevailing mood of each conversation was...

EMARKETER — Content-sharing has become a staple of internet usage for most online adults. Research from Chadwick Martin Bailey found that three-quarters of web users are likely to share content with friends and family, and nearly half do so at least once a week. But while much social networking content is built around such shared items, most people still prefer to use email to pass along items of interest...