Social Media Companies: News Archive
BabyCenter, the social net and eCommerce site run by Johnson & Johnson, has closed up its online store to focus strictly on its media side. Tina Sharkey, global chairman of BabyCenter, wouldn’t tell AdAge if the reason for the abandonment of online retailing was due to a lack of profitability...
If you do any blogging, reporting or electronic publishing focused on timely topics, take a look at Whostalkin, a social media and metasearch engine for blogs that has just come out of private beta testing. I’ve been experimenting with it today, and, for the most part, it does a good job of ferreting out conversational and anecdotal information on newsworthy topics for which there may not be lots of coverage immediately available...
In a continuing Q&A series with the winners of fbFund’s $250k second round of funding, Inside Facebook recently talked with Victoria Ransom, creator of the WildFire application. Victoria shed light on WildFire’s strategies for success and highlighted the rise of advertising on Facebook. See our recent coverage for more background on changes in brand marketing inside social applications on Facebook. Below, Victoria discusses how WildFire grew its business and handled marketing campaigns for giants like Pepsi, Amazon, and RedBull...
Quentin George was appointed chief digital officer of Mediabrands, a unit of Interpublic Group. The veteran digital marketer joined IPG's Universal McCann in 2007. As Chief Digital Officer of Mediabrands, George will be in charge of strategic planning and business development of the holding company's digital marketing strategy...
LiveJournal’s Moscow-based owner Sup yesterday laid off most of its remaining San Francisco staff in a restructuring that will also involve the departure of VP and GM Matt Berardo after just seven months, we have confirmed. The rejigging means product development and design move to Russia, though servers, admin and legal staff remain in the U.S. The logic is “to more effectively manage costs in light of the global economic downturn”, a spokesperson said...
