INSIDE FACEBOOK — This week, Facebook added what we believe is a new feature to the application settings dashboard that lets developers add "Advertising Accounts" to their applications. What is an Advertising account, compared to a normal Admin account for an application? Essentially, those users granted Advertising Accounts for an application are considered authorized to use the "connection targeting" feature to place Facebook Ads targeted to users of that app...

CLICKZ — Facebook has sent window decals out to businesses this week that instruct people to text in short code to "Like" the establishment. The decals were mailed to a limited number of companies in a small test, according to a Facebook spokesperson, who wouldn't disclose further details. First reported by Mashable, the decals were accompanied by a letter that offers businesses a $25 credit for Facebook.com ads to promote their "People Who Like" page (or in the former parlance: "fan" page)...

GIGAOM — Ning, in a dramatic about-face, is shuttering its free social networking platform to concentrate solely on fee-paying networks and cutting 40 percent of its staff. Jason Rosenthal, who became CEO in mid-March after Gina Bianchini left, said in an email to employees that he’s "taken a hard look at our business in the 30 days since I became CEO, and I’ve decided to focus the company 100 percent on our paid networks business." Rosenthal said that the free part of Ning would be phased out "soon," and that existing networks would either have to convert to paying for the premium service or "transition off Ning"...

ADWEEK — Yahoo has undergone a rough patch lately, but some of the latest members of its executive exodus hope to tap into a bright spot of its heritage: innovative marketing. The team behind its nontraditional marketing efforts, like setting up a yodel studio in Times Square, has left the Internet company to create its own agency, Manifold...

MASHABLE — The Facebook platform game FarmVille now supports the Facebook Credits virtual currency. The popular online game uses two units of in-game currency: Farm Cash and Farm Coins. Previously, you could buy them with a credit card or PayPal. Now the game offers Facebook Credits as an option. Facebook Credits are the number-one option, actually. They’re the default payment choice, featured at the top of the list pictured here...