Social Media Companies: Analysis/Reviews
ThreatMetrix Launches Anti-Fraud Network For Social Media And E-Commerce Sites
VENTUREBEAT — ThreatMetrix is announcing today that it has launched the ThreatMetrix Fraud Network, a service that protects e-commerce companies and social media firms from online fraud. The service can recognize devices -- computers, laptops or phones -- that are being used to log into a site. It associates some 200 characteristics of the device with a user and then decides whether there is any fraud involved. Then it helps the customer decide whether to proceed with transactions related to payments, logins, or the creation of new accounts...
Inside The New Digg: An Interview With CEO Jay Adelson
MASHABLE — At last night’s "Bigg Digg Shindigg" in Austin, TX, Digg CEO Jay Adelson briefly revealed plans for a massive overhaul of the social news site. This morning, I had an opportunity to chat with Adelson in-depth about the new Digg and what users, publishers, and the web as a whole should expect. To sum it up, Adelson says the new strategy will "enable social curation of all the world’s content and the conversation around it." To get there though, has re-built its entire site from the ground up, with dramatic changes that will be rolled out over the coming weeks and months...
WildTangent Moves Further Into Social Gaming With Brand Offers In Playdom’s Tiki Farm
INSIDE FACEBOOK — WildTangent is continuing its foray into Facebook and social gaming, now providing brand-advertising offers on developer Playdom’s Facebook app, Tiki Farm. The tropical island farming game is beginning to feature brands that sponsor particular existing virtual goods in the game. Instead of a user paying for the good, they watch a video or somehow engage with an ad to get it. The first available is an orange tree, sponsored by Herbal Essence. Although WildTangent has been offering a variety of sponsored advertising services for casual games, massively multiplayer online games, and other web-based games, it began focusing on tighter integration of virtual goods recently with the launch of BrandBoost...
Boomerang Brings Crowdsourcing To Ad Offers
VIRTUAL GOODS NEWS — This week Boomerang Offerwall announced its entry into the ad offer space, with a new crowdsourced product that may set it apart from its rivals. Where most ad offer networks serve ad offers based primarily on location, Boomerang Offerwall allows users who've accepted an offer to rate it with a thumbs up or thumbs down. Highly-rated offers rise to the top of the offerwall so they'll be visible to as many users as possible, while poorly-rated offers will sink to the bottom or be removed outright by Boomerang. The Boomerang Offerwall also collects demographic data about users, primarily age and gender...
Social Business Content Management Made Easier
ZDNET — One of the biggest challenges of social media managers who oversee large consumer or enterprise brands is content manageability. It seems as if a new social network is born every day, and only a few days after it’s introduced to the world a multitude of people push to figure out how businesses can benefit. With many companies taking the be everywhere for everyone approach to social networking, trying to keep it all in sync is a major feat. Calling it lack of manageability might be too simple of a way to put it. Some of the intricate challenges are...

