Zappos: Social Media Marketing Example #26

IGNITE SOCIAL MEDIA — Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who's doing it right’ in social media. And, for good reason. Zappos has really embraced social internally, and it shows. Let's take a look at what Zappos has done over the past couple years in our last social media example, number 26...