You Cannot Do Social Without The Support Of The Organization

CONVERSATION AGENT — In other words, if you just hired a junior person or team to get you on Facebook and give you a helping of Twitter - good luck to you. This is the reality of business, and these days of the marketing side of business, that it wants to shave costs as much as possible. In fact, it trades growth for a predictable (if lucky) future. Of course, you know that you can indeed have a few people on social media, even on behalf of the organization, without the organization being fully vested in its own success with social. It's an experiment, something we'll see if it works, for a limited time only. Maybe...