Yelp Stats Show iPhone App Usage Staggeringly Deeper Than Website

TECHCRUNCH — Yelp, hot off the news of their Open Table integration, also has some interesting user information that they say they’ll officially announce tomorrow. We’ve got the details. Yelp says their website had over 32 million unique visitors in May from all sources (Comscore says 11.2 million in April, the most recent month they track, but they do tend to undercount). Yelp’s iPhone app has had 1.4 million uniques in the last thirty days, they say. That’s a small percentage of total traffic to the service, but the amount of activity and interaction from those users is significantly more than on the normal website...