Will Traditional, Social Media Blend?

MEDIAPOST — As a veteran PR counselor specializing in the creative marketing services space, I avidly track the evolution of media channels, especially the growing challenge that "social media" poses to "traditional media" for marketplace dominance. When working to develop leadership positions for emerging companies, an understanding of which media will most profoundly impact one's reputation and positively influence prospective clients is key. So a radical shift in the media landscape poses new challenges to practitioners as they develop media relations campaigns designed to elevate clients to industry spokes-company status...