Will B2B Companies Embrace Social Media In 2010?

MEDIAPOST — Social networks like Facebook, Twitter, and LinkedIn allow businesses to attract customers, recruit talent, develop leads and share information in real-time from anywhere in the world. Although much of the early success in social media campaigns is from B2C companies, those that sell goods or services directly to consumers, the adoption of social tactics has been uneven for B2B companies, businesses offering goods and services to other businesses. An Internet search for case studies of social media campaigns returns many examples from the B2C community, but very few from B2B companies. The dichotomy is striking, but one thing is clear: With the rapid growth and popularity of social media, B2B companies choosing to ignore this opportunity to connect with customers and prospects risk being overtaken by their competitors and losing market share...