Wikia's Self-Policing Social-Media Model Lures Big Marketers

ADVERTISING AGE — The writer's room for the hit ABC show "Lost" was stumped. They were working on the final season (the last show airs May 23) and looking to make a reference to Canada -- except no one was exactly sure how they had done it in the past. After five seasons, countless characters and Gordian plotlines, minute details were largely, well, lost, and watching every episode wasn't a feasible solution. So what did they do? "We looked it up on Lostpedia," explained Carlton Cuse, one of the show's creators. "We use Lostpedia a lot." Lostpedia is one of the most active and vibrant sites on Wikia.com, Jimmy Wales' for-profit venture that is separate from his more well-known nonprofit crusade, Wikipedia...