Why The Facebook-Amazon.com Integration Is Bigger Than You Think

Original Source: VentureBeat, Jul 28 2010
Author: Kim-Mai Cutler

VENTUREBEAT — Facebook and Amazon.com partnered Tuesday in what could be one of the social network’s most important integrations yet. Amazon.com now offers a personalized page, where consumers can see product recommendations influenced by friends and their own tastes. They get notifications on when friend’s birthdays are coming up and suggestions on what to buy for them. It’s a big deal for a number of reasons...

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