Why Social Beats Search

A VC — That's a controversial post headline and I don't mean that social will always beat search, but there's a rising chorus out there about "content farms" and search optimized content creation that is worth touching on. Arrington started it when he posted about "the end of hand crafted content". Richard MacManus penned a similar post the same day called "Content Farms: Why Media, Blogs, and Google should be worried". And over the weekend, Paul Kedrosky addressed the issue of search spam in his quest to find the perfect dishwasher...