Why All Brands Can Benefit From Buzz Tracking (Not Just The X-Factor)

FRESHNETWORKS BLOG — On Sunday, lots of people were talking about Dannii, Danyl and instant X-Factor feedback. If you weren’t one of them (or if you’re not in the UK) let me quickly recap: on X-Factor, a talent / singing / reality TV programme, one of the judges, Dannii Minogue, brought up the sexuality of contestant Danyl when she was supposed to be commenting on his performance on stage. There has been a lot discussed about this and we posted about how Twitter is a great barometer and feedback mechanism in this kind of situation, how the brand that is X-Factor was able, almost immediately, to know what was being said about them and to plan how they should respond...