Who Should Respond To Brand Mentions?

POWER SHIFT — You know social media is not a passing fad. The question facing your organization is not why we should listen and engage in social media, but how do we do this? Social media affects all areas of your business and different skill sets are necessary. The enterprise must socialize internally, but how do you determine who represents the organization externally? To succeed, social media must be owned by the enterprise and not stashed in a silo or with a Gen Y intern...