When Social Media Attacks: Media Mavens Mull Counter-Strategies

MEDIAPOST — One of the great paralyzing fears for advertisers considering social media strategies is the potential for blowback in the form of negative comments from consumers in the very spaces intended to promote a product or service. The usual response from digital media types -- "they're going to be saying these things about you anyway, so you might as well get involved" -- is inarguable, but scarcely reassuring without pointers for how to deal with such situations. To fill this methodological gap, Econsultancy and bigmouthmedia's recent "Social Media and Online PR Report" offers some suggestions for damage control based on a survey of 344 advertisers already operating in social media in the UK, Europe, and North America...