When A Blog Isn’t Enough: Expanding Customer Interaction With A Branded Social Network

SUMMARY: Social media helps marketers create more interaction with their customers. But sometimes, adding a single element -- like a blog or a forum -- isn’t enough. Read how an outdoor sporting goods brand used insights from their blog to create a social network for their customers. They share their thoughts on the value of social media to consumer brands, and offer advice on designing a network and promoting it in multiple channels...