What We Learn About B2B Social Media From The Snuggie

SOCIAL MEDIA B2B — One of the biggest changes in the retail sector comparing this holiday season to last year’s is the availability of Snuggies on many retailers’ shelves. The original blanket with sleeves features the As Seen on TV logo and is frequently discounted from the tv price of $14.95 to $9.99. Retailers report brisk sales of Snuggies and its knockoffs like the Slanket and the Snuggler. So let’s look at how this relates to social media...