What The Duck? Aflac Gets Quackin' On Facebook

ZDNET — Usually in my Fortune 500 series I take a look at a company’s broad social media strategy. But this time I decided to have a little bit more fun with it and dig into one company’s use of Facebook in terms of supporting its brand awareness as well as its charitable giving. That company is Aflac. You know, the insurance company with the endearing little duck. Whether or not you are an Aflac customer, you’ve at least once tried to mimic the Aflac duck’s quacking of “Aflac” at the end of its commercials. After its commercial success, Aflac has taken to Facebook with a two-fold approach: increase its brand awareness through a fan page for the famous Aflac Duck and through a presence in the “Causes” application on Facebook for the Aflac Cancer Center at Children’s Healthcare of Atlanta, the same city in which the company is headquartered...