What Is Viral Good For? Marketers' Experience Guides Their Views

We premiered our first clinic on viral marketing last week, and the webinar inspired us to focus the final two charts of 2008 on related research. Here’s the first. Viral marketing –really just an aspect of word-of-mouth – is many things to many people. But all of them share a key component – content that compels one person to reach out to another, ultimately setting off a chain reaction. This chart shows marketers’ experience with viral and how they see it aligning with different goals. There’s a lot to learn from the pros...