What’s Motivating The Social Relationship Between Consumers And Companies?

Original Source: MarketingSherpa, Jan 13 2010
Author: Sergio Balegno

MARKETINGSHERPA — Summary: Working with Survey Sampling to access a nationally representative sample of consumers, this year’s Popular Media Study explores social media usage, and how it may affect the relationship people have with commercial interests...

Chart title: Why Consumers Friend or Follow Companies

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