Wendy's Hunts For Bacon Lovers In Social Media

ADWEEK — While Wendy's brand was well known and liked in social media, it wasn't talked about nearly as much as the client wanted. The fast-food chain aims to change that with a wide-ranging campaign that's tapped into social media, including a site called "Wendy's Real Time" that collects updates to Twitter, Facebook and Flickr related to things like hunger and burgers. Now, the brand is hoping to up the conversation by attaching itself to the Internet's ongoing love affair with bacon. The effort is to promote Wendy's new Applewood Smoked Bacon burger with a social media campaign centered on a Twitter contest...