Want Your Message to Spread? The Answer - Dandelion Marketing - Is Blowing In The Wind

INSIDE THE MARKETERS STUDIO — My friend Jeremy Epstein, who happens do so a fair amount of marketing for authors and is a great writer in his own right at the blog Never Stop Marketing, just came out with a great, brief read a little longer than his usual entries. Go figure - weeks ago I convinced him to add it to Scribd for easily downloading and of course I then didn't have time to write it up. The overall concept is to think like a dandelion to get your message to 'go viral.' It's hardly the only analogy in here - rather than getting too literal with the floral motif, he pulls in lessons from Johanes Gutenberg, Karl von Clausewitz, Microsoft Research, and then the Cluetrain Manifesto for good measure...