Viral Marketing: Making It Manageable

CLICKZ — At last week's SES Chicago, attendees were treated not just to a staggering amount of information on search engine marketing and optimization, but also other methods of digital marketing that are über relevant to today's media strategists. Included among them was viral marketing, and a session I moderated, "Igniting Viral Campaigns," addressed some misconceptions about this nebulous subject, while also illustrating that it's a lot more manageable than you might think...