Video Viewers Spread the Word
Original Source: eMarketer, Dec 2 2009
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EMARKETER — Word-of-mouth is the top influencer for just about everything consumers do, and many social media marketers take that as an encouraging sign. After all, social media are about conversations. But, at least when it comes to video viewing, online dialogue is not as valuable as what Knowledge Networks refers to as “verbal” word-of-mouth...
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User Activity/Population:Knowledge Networks:Content/Experience Sharing:Data:User Activities:Video:Viral Marketing:Word of Mouth:
