VIDEO: Threadless On Building "Brand Love" Through Social Media

Original Source: ReadWriteWeb, May 12 2009

Author: Jolie O'Dell

Tags:

Execution & Case Studies
Threadless
Branding
Crowdsourcing
Social Media
User Engagement
User Innovation
RSS
ReadWriteWeb

Bob Nanna of Threadless, the online superpower that capitalizes brilliantly on hipster T-shirt culture, takes a moment at the company's Chicago, Illinois, headquarters to talk about how employees have used social media to build and grow "brand love," a bleeding-edge, white-hot marketing term I just invented...