Using Social Media In An Awareness Campaign

SHUAISM — The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy with their eco campaign, or the GAP) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Front of mind is great for sales, but front of mind with a real personality, trust based relationship, and interaction is even better...