Twitter Implemented With Intelligence

POWER SHIFT — For the last year or so Social Media marketers have been working hard to convince brands that they should be on Twitter. Here’s one from this summer: 5 reasons why brands should be on Twitter. Warren Sukernek reported on a survey from June stating 97% of consumers want brands on Twitter. Are these people wrong, and these surveys misleading? Not exactly. There are many good reasons for brands to be on Twitter and I do believe consumers want to engage brands directly. But in their rush to jump in the pool too many brands have taken a "ready, fire, aim!" approach. Just like any other marketing tool, Twitter needs to be implemented with intelligence. The worst thing isn’t not being on Twitter, it’s being on Twitter poorly. So with that in mind, here are Seven Reasons Your Brand Shouldn’t Be On Twitter...